📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: UltraTech Cement Social Media Strategy

Eager to learn how UltraTech Cement is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for UltraTech Cement.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


UltraTech Cement is a leading cement manufacturing company headquartered in Mumbai, India. With operations spread across multiple countries including India, UAE, Bahrain, Bangladesh, and Sri Lanka, UltraTech Cement caters to a diverse range of clients including individuals, contractors, and businesses in the construction industry.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, UltraTech Cement has effectively utilized various platforms to enhance its online presence and engage with its target audience. Firstly, the company has successfully leveraged platforms like Facebook, Instagram, and Twitter to showcase its products, projects, and achievements. By sharing visually appealing content and informative videos, UltraTech Cement has managed to captivate its audience and establish itself as an authoritative brand in the industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: UltraTech Cement's Successful Social Media Strategy

In addition to promoting its products, UltraTech Cement has also focused on creating valuable and educational content. Through blog posts, articles, and infographics, the company offers useful information about construction techniques, sustainable practices, and the latest trends in the industry. By doing so, UltraTech Cement not only positions itself as a trusted advisor but also ensures that its social media presence adds value to its target audience.


Moreover, UltraTech Cement actively engages with its followers by encouraging user-generated content. The company organizes contests and campaigns that encourage users to share their experiences with UltraTech Cement products and construction projects. This approach not only helps in building a sense of community around the brand but also generates valuable user-generated content that can be utilized for future marketing campaigns.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video