📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: ULTA Beauty Social Media Strategy

Eager to learn how ULTA Beauty is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for ULTA Beauty.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Ulta Beauty, a well-known beauty retailer, has a strong presence in the United States and Canada, with its headquarters located in Bolingbrook, Illinois. The company caters to a wide range of clients, including beauty enthusiasts, makeup artists, and everyday consumers looking for quality beauty products.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Ulta Beauty excels in several areas. Firstly, it understands the power of visual content and consistently creates engaging and eye-catching posts. Their Instagram account is a prime example of this, featuring stunning product shots, tutorials, and inspiring makeup looks. They also utilize Instagram Stories to provide behind-the-scenes glimpses into their stores and events, further connecting with their audience.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: ULTA Beauty's Successful Social Media Strategy

Secondly, Ulta Beauty actively engages with its customers on social media platforms. They respond to comments, inquiries, and feedback promptly, demonstrating their commitment to excellent customer service. By interacting directly with their followers, they foster a sense of community and loyalty.


Moreover, Ulta Beauty leverages the influence of beauty vloggers and influencers to expand its reach. By collaborating with popular personalities in the beauty industry, they tap into their large fan bases and gain more exposure. This not only helps Ulta Beauty promote specific products but also positions them as an authority in the beauty scene.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video