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Case Study: UAL Social Media Strategy

Eager to learn how UAL is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for UAL.

Continue reading to find out!



UAL, also known as United Airlines, is a major American airline headquartered in Chicago, Illinois. Operating in both domestic and international markets, UAL serves a wide range of clients, including leisure travelers, business professionals, and cargo shippers.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, UAL has successfully established a strong presence across various platforms. With a dedicated team managing its accounts, the company effectively engages with its audience and showcases its offerings in a compelling manner.


After: UAL's Successful Social Media Strategy

One of the notable strengths of UAL's social media marketing strategy is its focus on customer interaction. The company actively responds to customer queries, complaints, and feedback on platforms like Twitter and Facebook. By promptly addressing customer concerns, UAL demonstrates its commitment to customer satisfaction and strengthens its brand reputation.


Additionally, UAL effectively utilizes visual content to capture the attention of its audience. Through captivating images and videos, the company showcases the unique experiences and destinations it offers. This approach not only generates excitement among potential travelers but also serves as a powerful marketing tool to attract new customers.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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