📣 Join us on February 27 at our live event: Dealer & Social Advocacy: Gaining a Competitive Advantage in 2024! 👉 REGISTER HERE

Case Study: TXU Social Media Strategy

Eager to learn how TXU is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for TXU.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Texas Utilities, commonly known as TXU, is a leading energy company operating primarily in the United States. With its headquarters in Dallas, TXU serves millions of customers, providing electricity and natural gas services across Texas and other select states. The company caters to both residential and commercial clients, offering reliable energy solutions to meet their diverse needs.

Before: The Challenges of Social Media Marketing

When it comes to their social media marketing strategy, TXU has demonstrated several commendable practices. Firstly, they actively engage with their audience through various social media platforms, including Facebook, Twitter, and Instagram. By regularly sharing informative posts, tips, and updates, they ensure their customers stay informed and connected.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: TXU's Successful Social Media Strategy

TXU also leverages social media to promote their initiatives towards sustainable energy. Through their platforms, they highlight their commitment to renewable resources and encourage their followers to adopt more environmentally friendly practices. This not only showcases their dedication to a greener future but also resonates with customers who value sustainable energy options.

Conclusion

Furthermore, TXU utilizes social media as a platform for customer service. They promptly respond to inquiries, resolve issues, and address customer concerns, providing a seamless experience for their clients. By being attentive to their customers' needs, TXU demonstrates their commitment to providing excellent customer service and maintaining strong relationships.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video