Case Study: Twilio Social Media Strategy

Eager to learn how Twilio is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Twilio.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Twilio is a global cloud communications platform that enables developers to integrate phone calls, text messages, and other communication services into their applications. With headquarters in San Francisco, California, Twilio operates across various countries, including the United States, United Kingdom, Germany, Japan, and Australia. The company primarily targets developers, startups, and enterprises looking to enhance their communication capabilities.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Twilio does an impressive job in several areas. Firstly, the company actively engages with its audience by delivering valuable content. Twilio's social media platforms, such as Twitter, LinkedIn, and YouTube, are filled with informative articles, tutorials, and videos that aid developers in using their services effectively. By providing educational and helpful resources, Twilio establishes itself as an authority in the field.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Twilio's Successful Social Media Strategy

In addition to valuable content, Twilio showcases its products and services through customer success stories. By highlighting real-life examples of businesses that have benefited from using Twilio's communication solutions, the company effectively demonstrates the value it can bring to potential clients. This approach not only boosts brand credibility but also helps potential customers envision how Twilio could meet their specific needs.


Despite its strengths, there are areas where Twilio can improve its social media marketing strategy. One aspect is increasing the frequency of posting. While the quality of content is essential, maintaining a consistent presence on social media is equally important. By posting more frequently, Twilio can keep its audience engaged and ensure that its content reaches a broader range of individuals who may find value in their services.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video