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Case Study: TUI Social Media Strategy

Eager to learn how TUI is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for TUI.

Continue reading to find out!



TUI, a multinational travel and tourism company, operates in several countries including the United Kingdom, Germany, and France. With its headquarters in Hannover, Germany, the company caters to a diverse range of clients seeking holiday packages, flights, and accommodation services.

Before: The Challenges of Social Media Marketing

On social media, TUI has successfully implemented various strategies to engage and connect with its audience. Firstly, the company excels at showcasing visually appealing content, such as breathtaking destination photos and videos, which captivate followers and inspire them to plan their next vacation. Additionally, TUI actively encourages user-generated content, allowing customers to share their travel experiences and creating a sense of community amongst its followers.


After: TUI's Successful Social Media Strategy

Furthermore, TUI's social media marketing strategy involves frequent updates on promotional offers, discounts, and exclusive deals. By utilizing platforms like Facebook and Twitter, the company effectively reaches out to its audience, ensuring that they are aware of the latest opportunities to save money on their trips. This approach not only generates immediate interest but also helps build customer loyalty by providing added value to their travel experience.


Despite these successful practices, there are areas where TUI's social media marketing strategy could be improved. Firstly, the company could invest more in influencer collaborations. By partnering with popular travel bloggers or content creators, TUI could expand its reach and tap into a wider audience, potentially attracting new customers.

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