Case Study: TTEC Social Media Strategy
Eager to learn how TTEC is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for TTEC.
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Introduction
TTEC is a global customer experience technology and services company that specializes in digital transformation for businesses. With headquarters in Englewood, Colorado, TTEC operates in over 20 countries, serving clients across various industries such as healthcare, technology, telecommunications, and more.
Before: The Challenges of Social Media Marketing
On social media, TTEC has successfully implemented a robust marketing strategy that effectively engages its target audience. Firstly, the company takes advantage of multiple social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, to reach a wider audience and connect with potential clients. By maintaining an active presence on these platforms, TTEC ensures that its brand remains visible and accessible.
After: TTEC's Successful Social Media Strategy
In addition, TTEC leverages social media as a tool for thought leadership and knowledge sharing. The company regularly shares informative and educational content related to customer experience, digital transformation, and industry trends. This not only positions TTEC as an industry leader but also provides value to its followers by offering them valuable insights and expertise.
Conclusion
Furthermore, TTEC excels in creating engaging and interactive social media campaigns. The company often hosts contests, polls, and Q&A sessions, encouraging its audience to actively participate and share their experiences. This approach helps in building a sense of community and fostering meaningful conversations around the customer experience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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