Case Study: Trend Micro Social Media Strategy

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Introduction

Trend Micro is a global cybersecurity company with headquarters in Tokyo, Japan. With a presence in more than 50 countries, the company addresses a diverse range of clients, including individuals, businesses, and governments.

Before: The Challenges of Social Media Marketing

On social media, Trend Micro has implemented an effective strategy to engage with its audience and promote its cybersecurity solutions.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Trend Micro's Successful Social Media Strategy

Firstly, the company consistently shares valuable content related to online security, providing tips, advice, and updates on the latest threats. By offering actionable information, Trend Micro establishes itself as a trusted source of expertise in the industry.

Conclusion

Secondly, Trend Micro actively interacts with its followers, promptly responding to inquiries, comments, and concerns. This approach fosters a sense of community and enhances customer satisfaction.

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