📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Transurban Social Media Strategy

Eager to learn how Transurban is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Transurban.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Transurban is a leading international toll road operator with headquarters in Melbourne, Australia. The company operates toll roads in several countries including Australia, the United States, and Canada, making it a key player in the transportation industry. With a wide range of clients including individual commuters, transport companies, and logistics providers, Transurban's social media marketing strategy plays a vital role in engaging with its target audience and building a strong online presence.

Before: The Challenges of Social Media Marketing

One of the key strengths of Transurban's social media marketing strategy lies in its ability to provide valuable and relevant content to its audience. The company regularly shares updates on road conditions, construction projects, and traffic management strategies, helping commuters and transport companies make informed decisions about their travel routes. This not only demonstrates Transurban's commitment to customer service but also positions the company as a trusted source of information in the transportation industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Transurban's Successful Social Media Strategy

In addition to providing valuable content, Transurban also actively engages with its audience on social media platforms. The company responds promptly to customer inquiries and feedback, showing a dedication to addressing customer concerns and providing timely support. By leveraging social media as a customer service channel, Transurban demonstrates its commitment to maintaining a strong relationship with its clients.


Despite its successes, Transurban's social media marketing strategy could benefit from a few improvements. Firstly, the company could explore more interactive and engaging content formats such as videos and graphics to increase audience engagement. Visual content tends to have higher shareability and can capture attention more effectively than text alone.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video