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Case Study: Transurban Social Media Strategy

Eager to learn how Transurban is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Transurban.

Continue reading to find out!

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Introduction

Transurban is a leading international toll road operator with headquarters in Melbourne, Australia. The company operates toll roads in several countries including Australia, the United States, and Canada, making it a key player in the transportation industry. With a wide range of clients including individual commuters, transport companies, and logistics providers, Transurban's social media marketing strategy plays a vital role in engaging with its target audience and building a strong online presence.

Before: The Challenges of Social Media Marketing

One of the key strengths of Transurban's social media marketing strategy lies in its ability to provide valuable and relevant content to its audience. The company regularly shares updates on road conditions, construction projects, and traffic management strategies, helping commuters and transport companies make informed decisions about their travel routes. This not only demonstrates Transurban's commitment to customer service but also positions the company as a trusted source of information in the transportation industry.

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After: Transurban's Successful Social Media Strategy

In addition to providing valuable content, Transurban also actively engages with its audience on social media platforms. The company responds promptly to customer inquiries and feedback, showing a dedication to addressing customer concerns and providing timely support. By leveraging social media as a customer service channel, Transurban demonstrates its commitment to maintaining a strong relationship with its clients.

Conclusion

Despite its successes, Transurban's social media marketing strategy could benefit from a few improvements. Firstly, the company could explore more interactive and engaging content formats such as videos and graphics to increase audience engagement. Visual content tends to have higher shareability and can capture attention more effectively than text alone.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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