Case Study: Transcontinental Social Media Strategy
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Introduction
Transcontinental is a multinational corporation that operates in various countries, including Canada, the United States, and Latin America. With its headquarters in Montreal, Quebec, Transcontinental serves a diverse range of clients across industries such as printing, packaging, media, and marketing.
Before: The Challenges of Social Media Marketing
On social media, Transcontinental has successfully implemented several strategies to engage with its target audience and establish a strong online presence. Firstly, the company regularly shares informative and engaging content related to its products and services. By providing valuable insights and updates, Transcontinental keeps its followers informed and interested in the latest industry trends.
After: Transcontinental's Successful Social Media Strategy
Furthermore, Transcontinental actively encourages audience participation through various interactive campaigns and contests. By incentivizing followers to share their experiences, thoughts, or creative work related to the company, Transcontinental fosters a sense of community and strengthens its relationship with customers.
Conclusion
Moreover, the company effectively utilizes different social media platforms to cater to its diverse audience. Whether it's sharing visually appealing images on Instagram, industry news and articles on LinkedIn, or engaging in live discussions on Twitter, Transcontinental ensures that its content is tailored to each platform's unique characteristics.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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