Case Study: Toys `R` Us Social Media Strategy

Eager to learn how Toys `R` Us is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Toys `R` Us.

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Toys ‘R’ Us, the iconic toy retailer, has a strong presence in several countries worldwide. Its headquarters is located in Wayne, New Jersey, United States. With a primary focus on children and parents, Toys ‘R’ Us caters to a diverse clientele, providing a wide range of toys, games, and entertainment products.

Before: The Challenges of Social Media Marketing

When it comes to their social media marketing strategy, Toys ‘R’ Us has implemented various effective techniques. Firstly, they maintain active and engaging social media profiles across platforms such as Facebook, Instagram, Twitter, and YouTube. By consistently sharing visually appealing content, including product images, videos, and fun activities, they keep their audience entertained and informed.

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After: Toys `R` Us's Successful Social Media Strategy

Secondly, Toys ‘R’ Us actively engages with their followers through various interactive campaigns and competitions. They encourage user-generated content by hosting photo contests, where parents and children can share pictures of their favorite toys and playtime moments. This not only helps build a sense of community but also serves as free advertising for the brand.


Thirdly, the company effectively utilizes influencer marketing by partnering with popular family bloggers, vloggers, and online personalities. Collaborating with these influencers not only helps expand their reach but also provides real-life testimonials and recommendations, creating trust among their target audience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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