Case Study: Tower Automotive Social Media Strategy

Eager to learn how Tower Automotive is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Tower Automotive.

Continue reading to find out!

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Tower Automotive is a global company specializing in the manufacturing of automotive structural metal components. With its headquarters in Livonia, Michigan, Tower Automotive operates in several countries including the United States, Mexico, Germany, and China. The company primarily caters to automotive manufacturers, supplying them with top-quality components.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Tower Automotive has successfully established its presence on various platforms. They regularly engage with their audience through informative and visually appealing content. Their posts showcase their expertise in manufacturing and highlight their commitment to innovation and sustainability. Tower Automotive effectively uses social media to promote their products, share industry insights, and communicate with their clients and stakeholders.

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After: Tower Automotive's Successful Social Media Strategy

One notable aspect of Tower Automotive's social media strategy is their emphasis on community engagement. They actively interact with their followers, respond to inquiries promptly, and address customer concerns. This not only builds a positive brand image but also fosters trust and loyalty among their clients.


Moreover, Tower Automotive effectively employs visual media and videos to showcase their manufacturing processes and showcase their state-of-the-art facilities. This not only attracts potential clients but also provides an insightful look into their operations, establishing transparency and credibility.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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