📣 Join in our panel discussion on "How to make an innovative impact: scaling advocacy in B2B". May 14 @ 11:00 CEST  👉 REGISTER HERE

Case Study: TOTO Social Media Strategy

Eager to learn how TOTO is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for TOTO.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

TOTO is a global company specializing in bathroom fixtures and fittings. With its headquarters in Japan, it operates in over 25 countries, including the United States, Germany, and China. TOTO's products cater to both residential and commercial clients, offering innovative and eco-friendly solutions.

Before: The Challenges of Social Media Marketing

On social media, TOTO has demonstrated a strong marketing strategy that engages with its audience effectively. Firstly, the company actively maintains a presence across various platforms such as Facebook, Instagram, and Twitter. By doing so, TOTO ensures that it reaches a wide range of customers and creates brand awareness.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: TOTO's Successful Social Media Strategy

Secondly, TOTO employs a visually appealing approach on social media. The company showcases its products through high-quality images and videos, highlighting their design, functionality, and sustainability features. This strategy helps to captivate the audience's attention and displays the company's commitment to delivering excellence.

Conclusion

Additionally, TOTO focuses on providing valuable content to its followers. Through informative blog posts and articles, the company shares tips, trends, and ideas related to bathroom design and innovation. By positioning itself as a reliable source of information, TOTO establishes credibility and expertise in the industry.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video