Case Study: TotalEnergies Social Media Strategy

Eager to learn how TotalEnergies is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for TotalEnergies.

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TotalEnergies is a global energy company that operates in more than 130 countries, serving millions of customers worldwide. With its headquarters in Paris, France, the company caters to a wide range of clients, including individuals, businesses, and industries.

Before: The Challenges of Social Media Marketing

On social media, TotalEnergies has successfully implemented various strategies to engage and connect with its target audience. One notable aspect of their approach is the emphasis on creating valuable and informative content. Through their posts and updates, the company shares insights, tips, and news related to energy efficiency, sustainability, and technological advancements. This not only establishes TotalEnergies as a thought leader in the industry but also helps educate and empower their followers.

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After: TotalEnergies's Successful Social Media Strategy

Furthermore, TotalEnergies utilizes social media channels to build a sense of community among its customers. They actively encourage user-generated content, hosting contests and campaigns that prompt their audience to share their experiences and ideas. By doing so, the company fosters a sense of belonging and encourages valuable interactions between customers.


However, as with any marketing strategy, there is always room for improvement. One area where TotalEnergies could enhance its social media presence is through increased engagement. While they excel in creating informative content, actively responding to comments and messages from their followers can further strengthen their connection with the audience. This approach showcases a commitment to customer satisfaction and builds trust.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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