📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Toppan Social Media Strategy

Eager to learn how Toppan is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Toppan.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Toppan is a multinational company that specializes in printing, technology, and packaging solutions. Headquartered in Japan, it operates in several countries including the United States, Europe, and Asia. With a diverse range of clients, Toppan caters to industries such as finance, healthcare, and retail.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Toppan demonstrates various commendable practices. Firstly, the company actively engages with its audience by maintaining a consistent presence on popular platforms like Facebook, Twitter, and LinkedIn. Through regular updates and posts, Toppan effectively disseminates information about its products and services, keeping clients and potential customers informed.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Toppan's Successful Social Media Strategy

Secondly, Toppan leverages the power of visuals to capture attention and increase brand recognition. By sharing visually appealing content, such as high-quality images and videos, Toppan effectively showcases its innovative solutions and demonstrates its expertise in the industry.

Conclusion

Furthermore, Toppan's social media strategy emphasizes building strong relationships with clients. The company proactively responds to customer queries and feedback, fostering a sense of trust and reliability. This personalized approach not only enhances customer satisfaction but also helps Toppan establish itself as a customer-centric organization.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video