📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Topdanmark Social Media Strategy

Eager to learn how Topdanmark is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Topdanmark.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Topdanmark is a leading insurance company headquartered in Denmark, catering to clients across Denmark and Sweden. With its strong presence in the insurance market, Topdanmark is committed to effectively reaching and engaging its clients through social media platforms.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Topdanmark has successfully implemented several commendable strategies. Firstly, the company utilizes various social media channels, including Facebook, Twitter, and LinkedIn, to connect with its target audience. Through these platforms, Topdanmark shares informative and engaging content, including insurance tips, news updates, and customer success stories. By providing valuable and relevant content, the company establishes itself as a trusted source of information for its clients.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Topdanmark's Successful Social Media Strategy

Secondly, Topdanmark actively engages with its followers by responding to their queries, comments, and concerns in a timely manner. This not only demonstrates the company's commitment to customer satisfaction but also fosters a sense of trust and reliability among its audience. By providing swift and personalized responses, Topdanmark successfully strengthens its relationships with existing and potential clients.

Conclusion

Furthermore, Topdanmark leverages social media to highlight its corporate social responsibility initiatives. Through its platforms, the company promotes its involvement in various community projects, sustainability efforts, and charity partnerships. This approach allows Topdanmark to showcase its values and commitment to making a positive impact, creating a sense of goodwill and loyalty among its audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video