Case Study: Tootsie Roll Industries Social Media Strategy

Eager to learn how Tootsie Roll Industries is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Tootsie Roll Industries.

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Tootsie Roll Industries is a renowned confectionery company that has been delighting customers since its establishment in 1896. With its headquarters located in Chicago, Illinois, this American company has expanded its reach globally, catering to various countries including the United States, Canada, and Mexico. Known for its iconic Tootsie Roll, along with a variety of other popular candies such as Dots, Junior Mints, and Charleston Chew, Tootsie Roll Industries targets consumers of all ages and has successfully built a strong customer base.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Tootsie Roll Industries has implemented several effective strategies to engage with its audience and promote its products. Firstly, the company maintains an active presence on various social media platforms, including Facebook, Twitter, Instagram, and YouTube. By doing so, Tootsie Roll Industries ensures that it reaches a wide range of users, allowing for increased brand exposure and customer interaction.

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After: Tootsie Roll Industries's Successful Social Media Strategy

Furthermore, the company leverages the power of user-generated content to strengthen its social media presence. Tootsie Roll Industries encourages its customers to share their experiences or creative ways of enjoying their candies using branded hashtags. By highlighting and reposting these user-generated posts, the company not only showcases its products but also fosters a sense of community among its customers.


Tootsie Roll Industries also effectively utilizes social media to launch promotional campaigns and contests. By offering incentives such as giveaways or exclusive discounts, the company not only generates excitement and buzz but also encourages user participation and engagement. This strategy has proven successful in building brand loyalty and increasing customer retention.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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