Case Study: TomTom Social Media Strategy
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Introduction
TomTom is a multinational company specializing in navigation and location technology. With its headquarters in Amsterdam, Netherlands, TomTom operates in more than 40 countries worldwide, catering to a diverse range of clients including individuals, businesses, and governments.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, TomTom has embraced various good practices to effectively engage with its audience. Firstly, the company leverages the power of video content on platforms like YouTube and Facebook, providing informative and visually appealing videos that showcase its innovative products and services. This approach helps TomTom capture the attention of potential customers and creates a strong brand presence.
After: TomTom's Successful Social Media Strategy
Secondly, TomTom actively interacts with its followers on social media platforms, promptly responding to queries, providing support, and acknowledging feedback. This direct engagement with users not only strengthens customer relationships but also demonstrates the company's commitment to providing exceptional customer service.
Conclusion
Moreover, TomTom utilizes influencer partnerships to expand its reach and credibility. By collaborating with popular bloggers, vloggers, and industry experts, the company taps into their existing fan base and leverages their influence to promote its products and services. This strategy helps TomTom gain organic exposure and reach new audiences.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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