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Case Study: Tomra Social Media Strategy

Eager to learn how Tomra is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Tomra.

Continue reading to find out!



Tomra is a global leader in recycling technology, with its headquarters located in Norway. The company operates in over 80 countries, including the United States, Germany, and China. Tomra primarily targets clients in the recycling industry, offering innovative solutions for waste collection and sorting.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Tomra has successfully implemented various strategies to engage with its audience. Firstly, the company has created a strong presence on major social media platforms such as Facebook, Twitter, and LinkedIn. This allows them to connect with both industry professionals and the general public interested in recycling and environmental sustainability.


After: Tomra's Successful Social Media Strategy

Tomra understands the power of visual content and utilizes it effectively on social media. They regularly share eye-catching images and videos that showcase their cutting-edge recycling technology in action. This not only grabs attention but also helps to educate and raise awareness about the importance of recycling.


Another commendable aspect of Tomra's social media strategy is their focus on user-generated content. They actively encourage their audience to share their own recycling experiences and photos, which they then feature on their platforms. This not only fosters a sense of community but also acts as free promotion for the company.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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