Case Study: Tokmanni Social Media Strategy

Eager to learn how Tokmanni is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Tokmanni.

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Introduction

Tokmanni is a Finnish retail company that focuses on discount products. With over 190 stores spread across Finland, Sweden, and Estonia, Tokmanni caters to a wide range of clients who are looking for affordable options.

Before: The Challenges of Social Media Marketing

On social media, Tokmanni has implemented several successful strategies to engage with its audience and enhance brand awareness.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Tokmanni's Successful Social Media Strategy

Firstly, they have leveraged their social media platforms to provide their followers with regular updates on their latest promotions, deals, and new product launches. By keeping their audience informed, Tokmanni ensures that potential customers are aware of the affordable options available to them.

Conclusion

Secondly, Tokmanni actively engages with its followers by hosting contests, giveaways, and interactive campaigns. This strategy not only boosts customer interaction but also motivates them to share their experiences with the brand, generating positive word-of-mouth.

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