Case Study: Tokai Carbon Social Media Strategy

Eager to learn how Tokai Carbon is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Tokai Carbon.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Tokai Carbon is a multinational company operating in several countries, including Japan, the United States, China, and Germany. With its headquarters in Tokyo, Japan, the company primarily caters to clients in the automotive, electronics, and industrial sectors.

Before: The Challenges of Social Media Marketing

On social media, Tokai Carbon has effectively utilized various platforms to engage with its audience and promote its products and services. One of the notable strengths of their social media marketing strategy is their emphasis on visual content. By sharing high-quality images and videos, they showcase their products in action, allowing potential clients to visualize their application. This approach has proven to be engaging and has helped them to effectively communicate their value proposition.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Tokai Carbon's Successful Social Media Strategy

Moreover, Tokai Carbon actively engages with its followers and customers by responding to comments and inquiries promptly. This level of responsiveness helps to build trust and foster a sense of community, ensuring that customers feel understood and valued. Additionally, the company regularly shares informative content related to industry trends, technological advancements, and best practices. By providing valuable insights to their target audience, they position themselves as thought leaders in their fields.


However, there are areas where Tokai Carbon could improve its social media marketing strategy. Firstly, they could focus on expanding their presence on emerging platforms, such as TikTok or Clubhouse, to reach a wider audience and target a younger demographic. Secondly, incorporating user-generated content can enhance their credibility and authenticity. Encouraging customers to share their experiences and success stories could also foster a sense of community and attract more potential clients.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video