📣 Join us on February 27 at our live event: Dealer & Social Advocacy: Gaining a Competitive Advantage in 2024! 👉 REGISTER HERE

Case Study: TIAA-CREF Social Media Strategy

Eager to learn how TIAA-CREF is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for TIAA-CREF.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

TIAA-CREF is a financial services organization headquartered in New York City. With a presence in the United States and Canada, it primarily caters to the retirement needs of individuals working in the academic, research, medical, and cultural fields.

Before: The Challenges of Social Media Marketing

TIAA-CREF has effectively utilized social media platforms to engage with its clients and foster a sense of community. By leveraging platforms like Facebook, Twitter, and LinkedIn, the company has been successful in delivering relevant and timely content to its target audience. Through thought-provoking articles, informative videos, and engaging discussions, TIAA-CREF keeps its clients informed about retirement planning, investment strategies, and financial well-being.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: TIAA-CREF's Successful Social Media Strategy

One of the notable aspects of TIAA-CREF's social media marketing strategy is its focus on providing educational resources. The company regularly shares valuable insights and tips to help individuals make informed decisions about their finances. By addressing common concerns and providing actionable advice, TIAA-CREF positions itself as a trusted advisor in the retirement planning space.

Conclusion

Additionally, TIAA-CREF has effectively utilized user-generated content to engage its audience. By featuring client testimonials and success stories, the company showcases its impact and builds a sense of trust and credibility among potential clients. This strategy helps potential customers envision the benefits of partnering with TIAA-CREF and motivates them to take action towards their financial goals.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video