Case Study: Thor Industries Social Media Strategy

Eager to learn how Thor Industries is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Thor Industries.

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Thor Industries is a renowned global manufacturer of recreational vehicles (RVs) and motorhomes. With its headquarters based in Elkhart, Indiana, Thor Industries operates in various countries including the United States, Canada, Germany, Italy, and the United Kingdom. Targeting outdoor enthusiasts and travel enthusiasts, the company offers a wide range of RVs to cater to different needs and preferences.

Before: The Challenges of Social Media Marketing

One of the key strengths of Thor Industries lies in its effective use of social media platforms to engage with its target audience. Leveraging platforms such as Facebook, Instagram, and YouTube, Thor Industries creates a strong online presence and builds a community of loyal followers. The company regularly shares engaging and visually appealing content, showcasing the features and benefits of its RVs. Through creative and immersive storytelling, Thor Industries effectively showcases the joy and freedom of RV travel, creating a sense of aspiration among its followers.

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After: Thor Industries's Successful Social Media Strategy

Furthermore, Thor Industries actively engages with its audience by encouraging user-generated content. The company encourages customers to share their outdoor adventures and experiences with their RVs, creating a sense of community and fostering brand loyalty. This approach not only generates authentic content but also helps in building trust and credibility among potential customers.


While Thor Industries has executed a successful social media marketing strategy, there are areas where the company can further improve. Firstly, the company can focus on diversifying its social media content. While the current content is visually appealing, incorporating educational and informative content about RV travel, maintenance tips, and destination suggestions can add value to the audience. This would not only keep the audience engaged but also position Thor Industries as a trusted source of information in the RV industry.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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