Case Study: THG (The Hut Group) Social Media Strategy

Eager to learn how THG (The Hut Group) is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for THG (The Hut Group).

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The Hut Group (THG) is a global e-commerce company that operates in multiple countries, including the United Kingdom, the United States, Australia, and Europe. With its headquarters in Manchester, UK, THG primarily targets customers in the beauty and wellness industry.

Before: The Challenges of Social Media Marketing

On the social media front, THG has implemented several effective strategies to engage and attract its target audience. Firstly, the company excels at creating visually enticing content. Their social media platforms are rich with high-quality images and videos that showcase their products in an appealing manner. This approach helps to capture the attention of potential customers and build brand awareness.

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After: THG (The Hut Group)'s Successful Social Media Strategy

Secondly, THG actively collaborates with influencers and celebrities to endorse their products on social media. By partnering with well-known individuals who have a significant following, THG amplifies its reach and credibility. These endorsements not only create a buzz around the brand but also attract a wider audience who trust the recommendations of their favorite influencers.


Furthermore, THG maintains an active and responsive presence on social media platforms. They promptly reply to customer queries and comments, demonstrating their commitment to excellent customer service. This engagement fosters a sense of trust and loyalty among their followers, leading to an increase in customer retention and advocacy.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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