Case Study: The North West Company Social Media Strategy

Eager to learn how The North West Company is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for The North West Company.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


The North West Company is a retail company that operates in various regions of Canada, Alaska, the South Pacific islands, and the Caribbean. Its headquarters is located in Winnipeg, Manitoba. With a focus on serving communities in remote and rural areas, the company addresses a wide range of clients, including residents, tourists, and local businesses.

Before: The Challenges of Social Media Marketing

On social media, The North West Company has successfully implemented several key strategies that have contributed to its online presence and customer engagement. Firstly, the company utilizes different platforms such as Facebook, Instagram, and Twitter to connect with its target audience effectively. By having a strong presence on multiple platforms, they are able to reach a wider range of customers and gain valuable insights into their preferences and needs.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: The North West Company's Successful Social Media Strategy

Another positive aspect of The North West Company's social media marketing strategy is its commitment to providing valuable content to its followers. They regularly share updates about new products, special promotions, and community initiatives. By doing so, they not only keep their audience informed but also build a sense of trust and loyalty.


Additionally, The North West Company actively encourages customer interaction on social media platforms. They respond promptly to customer inquiries, comments, and complaints, showing that they value their customers' feedback. This level of engagement helps to foster a positive relationship with their audience and enhance their overall brand image.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video