Case Study: The Manitowoc Company Social Media Strategy

Eager to learn how The Manitowoc Company is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for The Manitowoc Company.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


The Manitowoc Company is a global leader in crane and lifting equipment manufacturing, with headquarters based in Manitowoc, Wisconsin, USA. With operations spanning across the United States, Europe, Asia, and the Middle East, Manitowoc serves a diverse range of clients in various industries, including construction, energy, and infrastructure development.

Before: The Challenges of Social Media Marketing

On social media, Manitowoc has successfully leveraged its global presence to engage with its audience on multiple platforms. With a strong focus on visual content, the company showcases its innovative products and cutting-edge technologies through striking images and videos. By effectively utilizing platforms such as Instagram and YouTube, Manitowoc captures the attention of potential clients, showcasing the capabilities of their machinery in action.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: The Manitowoc Company's Successful Social Media Strategy

Manitowoc's social media strategy highlights its commitment to customer satisfaction and support. The company actively interacts with its audience through comments, messages, and reposts, fostering a sense of community and engagement. By promptly addressing customer queries and concerns, Manitowoc demonstrates its dedication to providing exceptional service throughout the customer journey.


Moreover, Manitowoc ensures that its social media content delivers value to its audience. By sharing industry insights, case studies, and success stories, the company positions itself as a thought leader in the crane and lifting equipment sector. This approach not only attracts potential clients but also fosters trust and credibility among existing customers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video