Case Study: The Hershey Company Social Media Strategy

Eager to learn how The Hershey Company is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for The Hershey Company.

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The Hershey Company, an American multinational food and confectionery corporation, is headquartered in Hershey, Pennsylvania. With a rich history dating back to 1894, the company has become a global leader in the chocolate and confectionery industry, serving customers in over 80 countries around the world. Its products cater to a wide range of clients, including both retail consumers and businesses.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, The Hershey Company has demonstrated several commendable initiatives. Firstly, through their active presence on various social media platforms, such as Facebook, Instagram, and Twitter, they engage directly with their customers. By creating and sharing captivating content, including mouthwatering images and engaging videos, they effectively promote their products and evoke a sense of desire among their target audience.

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After: The Hershey Company's Successful Social Media Strategy

Secondly, The Hershey Company excels at leveraging user-generated content (UGC) through contests and promotions. By encouraging their followers to share pictures and stories related to their products and incorporating them into their social media campaigns, the company fosters a sense of community and brand loyalty.


Furthermore, they have successfully utilized influencers and brand collaborations to expand their reach and engage with new audiences. By partnering with popular social media personalities and participating in cross-promotions with other well-known brands, The Hershey Company has effectively increased their brand visibility and engagement.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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