Case Study: The Greenbrier Companies Social Media Strategy
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Introduction
The Greenbrier Companies is a leading supplier of transportation equipment and services, specializing in railcar manufacturing, leasing, and maintenance solutions. Headquartered in Lake Oswego, Oregon, the company has a global presence with facilities and operations in several countries, including the United States, Mexico, Brazil, Europe, and the Middle East. With its diverse range of products and services, Greenbrier caters to clients in various sectors, including freight and passenger railroads, leasing companies, shippers, and industrial companies.
Before: The Challenges of Social Media Marketing
On the social media front, The Greenbrier Companies has managed to establish a strong online presence and implement an effective marketing strategy. Here are some of the positive aspects of their social media approach:
After: The Greenbrier Companies's Successful Social Media Strategy
Engaging Content: Greenbrier regularly shares engaging and informative content related to the transportation industry, including updates on their latest products, innovations, and company news. They also provide valuable insights and resources for their target audience, such as industry trends, regulatory changes, and sustainability initiatives.
Conclusion
Visual Appeal: The company understands the importance of visual content on social media and utilizes high-quality images and videos in their posts. This enhances their content's visual appeal and increases audience engagement.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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