Case Study: The AZEK Company Social Media Strategy

Eager to learn how The AZEK Company is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for The AZEK Company.

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The AZEK Company is a leading provider of premium building products serving customers in the United States, Canada, and Mexico. With headquarters in Chicago, Illinois, the company caters to both residential and commercial clients in the construction industry.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, The AZEK Company has managed to establish a strong presence on various platforms, showcasing its products and engaging with its target audience effectively.

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After: The AZEK Company's Successful Social Media Strategy

Firstly, their strategy focuses on visually appealing content. The company utilizes high-quality images and videos to showcase their products in real-life settings, providing inspiration to potential customers. They highlight the durability and aesthetic appeal of their building materials, creating a desire among their followers to invest in their products.


Secondly, The AZEK Company actively engages with its audience on social media. They regularly respond to comments and messages, providing helpful and timely information. This demonstrates their commitment to customer satisfaction and builds a sense of trust and credibility. Additionally, they frequently share user-generated content, showcasing projects completed by their customers. This not only creates a sense of community but also serves as social proof of the quality and versatility of their products.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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