Case Study: The AZEK Company Social Media Strategy
Eager to learn how The AZEK Company is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for The AZEK Company.
Continue reading to find out!
Introduction
The AZEK Company is a leading provider of premium building products serving customers in the United States, Canada, and Mexico. With headquarters in Chicago, Illinois, the company caters to both residential and commercial clients in the construction industry.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, The AZEK Company has managed to establish a strong presence on various platforms, showcasing its products and engaging with its target audience effectively.
After: The AZEK Company's Successful Social Media Strategy
Firstly, their strategy focuses on visually appealing content. The company utilizes high-quality images and videos to showcase their products in real-life settings, providing inspiration to potential customers. They highlight the durability and aesthetic appeal of their building materials, creating a desire among their followers to invest in their products.
Conclusion
Secondly, The AZEK Company actively engages with its audience on social media. They regularly respond to comments and messages, providing helpful and timely information. This demonstrates their commitment to customer satisfaction and builds a sense of trust and credibility. Additionally, they frequently share user-generated content, showcasing projects completed by their customers. This not only creates a sense of community but also serves as social proof of the quality and versatility of their products.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?
