📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Texas Roadhouse Social Media Strategy

Eager to learn how Texas Roadhouse is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Texas Roadhouse.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Texas Roadhouse is a renowned restaurant chain that primarily operates in the United States, but also has a growing presence in several other countries. With its headquarters in Louisville, Kentucky, this company is dedicated to providing a unique dining experience with its flavorful steaks, hand-cut ribs, and home-style sides. Texas Roadhouse's social media marketing strategy focuses on engaging its diverse clientele, creating brand awareness, and increasing customer loyalty.

Before: The Challenges of Social Media Marketing

Utilizing various social media platforms, Texas Roadhouse effectively connects with its customers and potential diners. The company's Facebook page, with its significant following, serves as a platform to share engaging content such as mouth-watering food photos, cooking tips, and behind-the-scenes glimpses into their restaurants. Their Instagram account showcases visually appealing images, enticing users to visit their locations. Texas Roadhouse also utilizes Twitter and YouTube to further interact with their audience, sharing updates and entertaining videos.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Texas Roadhouse's Successful Social Media Strategy

One of the strengths of Texas Roadhouse's social media strategy is their ability to engage with their followers. They actively respond to comments, messages, and reviews, making their customers feel heard and valued. By engaging in meaningful conversations, they create a sense of community and loyalty among their online audience. Additionally, the company frequently hosts giveaways and contests, encouraging user-generated content and further increasing engagement.

Conclusion

However, there are areas where Texas Roadhouse can improve its social media marketing strategy. Firstly, they could increase their frequency of posting on social media platforms. More consistent and regular content updates would help maintain user interest and keep their brand top-of-mind. Secondly, diversifying their content beyond food-related posts could attract a wider audience. Including posts about events, promotions, and employee stories could add a personal touch and showcase the company's culture.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video