Case Study: Tessenderlo Group Social Media Strategy
Eager to learn how Tessenderlo Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Tessenderlo Group.
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Introduction
Tessenderlo Group is a multinational company headquartered in Belgium. With operations in over 100 countries, it caters to a diverse range of clients, including farmers, industrial manufacturers, and consumers. The company specializes in providing solutions in the areas of agriculture, bio-based ingredients, and industrial and water purification.
Before: The Challenges of Social Media Marketing
On social media, Tessenderlo Group has implemented a strategy that effectively engages with its target audience. One of the commendable aspects of their approach is their focus on creating informative and educational content. Through blog posts, videos, and infographics, they share valuable insights and industry trends, positioning themselves as thought leaders in their respective fields. This not only helps in building brand credibility but also establishes them as a go-to resource for their customers.
After: Tessenderlo Group's Successful Social Media Strategy
Furthermore, Tessenderlo Group actively interacts with its followers on social media platforms. They respond promptly to customer queries, concerns, and feedback, demonstrating their commitment to providing excellent customer service. By engaging in meaningful conversations, the company strengthens its relationship with customers, fosters loyalty, and encourages positive word-of-mouth.
Conclusion
Despite the positive aspects, there are a few areas where Tessenderlo Group's social media marketing strategy could be improved. Firstly, they could enhance their visual content strategy by incorporating more eye-catching graphics and images. This can make their posts more visually appealing, capturing the attention of users as they scroll through their feeds.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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