Case Study: Ternium Social Media Strategy

Eager to learn how Ternium is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Ternium.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Ternium is a multinational company that specializes in steel manufacturing and processing. Headquartered in Luxembourg, Ternium operates in various countries such as Argentina, Brazil, Colombia, Mexico, and the United States. With a focus on serving clients in the construction, automotive, and energy industries, Ternium has established itself as a leading player in the steel market.

Before: The Challenges of Social Media Marketing

On social media, Ternium has implemented an effective marketing strategy to engage with its audience and showcase its products and services. Firstly, the company actively creates and shares valuable content related to steel manufacturing, offering insights, industry trends, and technical information. This demonstrates Ternium's expertise and positions it as a thought leader in the field.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Ternium's Successful Social Media Strategy

Furthermore, Ternium utilizes social media platforms to promote its sustainability initiatives and corporate social responsibility projects. By highlighting its commitment to environmental protection and community development, Ternium builds a positive brand image and resonates with socially conscious clients.


Additionally, Ternium actively engages with its followers by responding to comments, inquiries, and feedback promptly. This level of interaction fosters a sense of community and strengthens the company's relationships with its audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video