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Case Study: Terna Social Media Strategy

Eager to learn how Terna is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Terna.

Continue reading to find out!

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Terna is a multinational company with its headquarters located in Italy. It operates primarily in the fields of electricity transmission and renewable energy sources. With a presence in several countries including Italy, Greece, Brazil, and Montenegro, Terna serves a wide range of clients from various industries.

Before: The Challenges of Social Media Marketing

On social media platforms, Terna has successfully utilized its digital presence to engage with its audience, build brand awareness, and promote sustainable energy practices. The company consistently shares informative and visually appealing content related to renewable energy, highlighting its commitment to environmental sustainability. Terna also leverages social media to showcase its projects, innovations, and collaborations, effectively positioning itself as a thought leader in the energy sector.

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After: Terna's Successful Social Media Strategy

Additionally, Terna actively engages with its online community through various interactive initiatives. It conducts Q&A sessions, encourages discussions on relevant topics, and even hosts contests to foster engagement. Moreover, the company responds promptly to comments, inquiries, and concerns raised by its followers, thereby strengthening its relationship with its stakeholders.


While Terna has made significant strides in its social media marketing strategy, there are still areas where improvements can be made. Firstly, the company could benefit from diversifying its content formats to include videos, podcasts, and live streams. These formats can enhance user engagement and provide a more dynamic and immersive experience for the audience. Secondly, Terna could explore partnerships or collaborations with influencers or industry experts to amplify its reach and credibility. By tapping into the networks of these individuals, the company can amplify its message to a wider audience and establish deeper connections with its followers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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