Case Study: Tenable Social Media Strategy
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Introduction
Intro:
Before: The Challenges of Social Media Marketing
Tenable is a leading cybersecurity company headquartered in Columbia, Maryland, USA. With a global presence, it serves clients in over 60 countries, ranging from small businesses to large enterprises. Tenable's primary focus is to provide organizations with visibility and insights to manage and reduce cyber risk effectively.
After: Tenable's Successful Social Media Strategy
Good things on social media:
Conclusion
Tenable has successfully implemented a robust social media marketing strategy, leveraging various platforms to engage with its target audience. Firstly, the company consistently delivers informative and educational content related to cybersecurity. Their posts cover a wide range of topics, including vulnerability management, threat intelligence, and best practices in the industry. By sharing valuable insights, Tenable positions itself as a thought leader and builds trust among its followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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