Case Study: Telus Social Media Strategy
Eager to learn how Telus is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Telus.
Continue reading to find out!
Introduction
Telus is a renowned telecommunications company that operates primarily in Canada, with its headquarters based in Vancouver, British Columbia. Serving millions of customers, Telus focuses on providing a wide range of telecom services, including wireless, internet, TV, and home phone, to both individual consumers and businesses across the country.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, Telus has adopted various effective strategies to engage with its audience and promote its brand. One commendable aspect of their approach is their emphasis on customer interaction. Telus actively responds to customer queries, concerns, and feedback on platforms like Twitter and Facebook, ensuring a positive customer experience and fostering a sense of trust and satisfaction.
After: Telus's Successful Social Media Strategy
Moreover, Telus utilizes social media to highlight its corporate social responsibility initiatives. The company's dedication to environmental sustainability, community engagement, and charitable contributions are showcased through engaging content and campaigns. By sharing these stories, Telus not only creates a positive brand image but also inspires its followers to get involved in social causes.
Conclusion
However, there are still areas where Telus could improve its social media marketing strategy. Firstly, the company could focus on producing more diverse and engaging content. While Telus excels at sharing informative updates and announcements, incorporating interactive elements such as polls, quizzes, or user-generated content can help drive increased engagement and foster a sense of community among followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?
