Case Study: Telus International Social Media Strategy
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Introduction
Telus International is a leading customer experience and digital solutions provider. With a presence in multiple countries, including the United States, Canada, the Philippines, and Romania, the company offers its services to clients across various industries, such as technology, telecommunications, and e-commerce.
Before: The Challenges of Social Media Marketing
On social media, Telus International has implemented a well-rounded marketing strategy that effectively promotes its brand and engages with its target audience. Firstly, the company utilizes various social media platforms, such as Facebook, Twitter, LinkedIn, and Instagram, to connect with its clients and stakeholders. By maintaining an active presence on these platforms, Telus International is able to effectively spread awareness about its services and engage in meaningful conversations with its audience.
After: Telus International's Successful Social Media Strategy
One of the notable strengths of Telus International's social media strategy is its focus on sharing valuable and insightful content. The company consistently publishes thought leadership articles, industry reports, and case studies, demonstrating its expertise and positioning itself as a trusted industry partner. This approach not only helps in establishing credibility but also provides value to its followers, leading to increased engagement and brand loyalty.
Conclusion
Furthermore, Telus International actively listens and responds to customer feedback on social media. The company promptly addresses queries, concerns, and praises, showcasing its commitment to excellent customer service. This personalized approach not only nurtures existing client relationships but also attracts potential clients who witness the company's dedication to customer satisfaction.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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