Case Study: Telenor Social Media Strategy
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Introduction
Telenor is a multinational telecommunications company headquartered in Norway with operations in several countries including Norway, Sweden, Denmark, Finland, Hungary, and Thailand. The company primarily addresses clients in the consumer and business segments, offering a wide range of services and products in the telecommunications industry.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, Telenor has made some commendable efforts to engage with its audience and create a strong online presence. They have successfully utilized platforms like Facebook, Twitter, Instagram, and YouTube to connect with their customers and promote their brand.


After: Telenor's Successful Social Media Strategy
On social media, Telenor regularly shares informative and engaging content, including updates on new products and services, customer testimonials, and promotions. They also make an effort to respond to customer queries and complaints in a timely manner, showcasing their commitment to customer service.
Conclusion
Furthermore, Telenor has implemented various creative campaigns and contests on social media, encouraging user participation and increasing brand awareness. By leveraging user-generated content and interactive experiences, they have successfully created a sense of community around their brand.


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