Case Study: Tegna Social Media Strategy
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Introduction
Tegna is a leading media company headquartered in McLean, Virginia, with operations across the United States in 51 television markets, reaching approximately 39% of all television households. They cater to a wide range of clients, including local and national advertisers, agencies, and brands.
Before: The Challenges of Social Media Marketing
Tegna's social media marketing strategy highlights several commendable aspects. Firstly, they prioritize engaging and interactive content that resonates with their audience. By creating compelling visuals, informative videos, and captivating storytelling, Tegna effectively grabs the attention of social media users.
After: Tegna's Successful Social Media Strategy
Secondly, Tegna utilizes various social media platforms to reach their target audience. They have a strong presence on popular platforms such as Facebook, Twitter, Instagram, and YouTube. This multi-channel approach allows them to maximize their reach and engagement with different demographics.
Conclusion
Furthermore, Tegna actively listens and responds to their audience on social media. They encourage feedback and actively engage in conversations, creating a sense of connection and community. This approach helps strengthen brand loyalty and fosters a positive perception of the company.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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