📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Tegna Social Media Strategy

Eager to learn how Tegna is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Tegna.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Tegna is a leading media company headquartered in McLean, Virginia, with operations across the United States in 51 television markets, reaching approximately 39% of all television households. They cater to a wide range of clients, including local and national advertisers, agencies, and brands.

Before: The Challenges of Social Media Marketing

Tegna's social media marketing strategy highlights several commendable aspects. Firstly, they prioritize engaging and interactive content that resonates with their audience. By creating compelling visuals, informative videos, and captivating storytelling, Tegna effectively grabs the attention of social media users.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Tegna's Successful Social Media Strategy

Secondly, Tegna utilizes various social media platforms to reach their target audience. They have a strong presence on popular platforms such as Facebook, Twitter, Instagram, and YouTube. This multi-channel approach allows them to maximize their reach and engagement with different demographics.

Conclusion

Furthermore, Tegna actively listens and responds to their audience on social media. They encourage feedback and actively engage in conversations, creating a sense of connection and community. This approach helps strengthen brand loyalty and fosters a positive perception of the company.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video