Case Study: Tecumseh Products Social Media Strategy

Eager to learn how Tecumseh Products is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Tecumseh Products.

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Tecumseh Products is a global manufacturer of refrigeration and air conditioning compressors, catering to clients in various industries such as commercial refrigeration, residential HVAC, and specialty applications. With its headquarters located in Ann Arbor, Michigan, Tecumseh has a strong presence in countries like the United States, Brazil, India, and China.

Before: The Challenges of Social Media Marketing

On social media, Tecumseh Products has implemented several effective strategies to engage with its audience and promote its products. Firstly, the company actively shares informative content related to the industry, such as tips for energy efficiency, maintenance guides, and the latest technological advancements. This approach helps position Tecumseh as an expert in the field and provides value to its followers.

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After: Tecumseh Products's Successful Social Media Strategy

Moreover, Tecumseh Products effectively utilizes visual content, including images and videos, to showcase its compressors and demonstrate their superior performance. By visually demonstrating the durability and efficiency of their products, the company can attract potential customers and instill confidence in its existing clients.


Tecumseh also utilizes social media platforms for customer support, promptly responding to inquiries, troubleshooting issues, and providing solutions. This proactive approach not only strengthens customer relationships but also showcases Tecumseh's dedication to customer satisfaction.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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