Case Study: Técnicas Reunidas Social Media Strategy

Eager to learn how Técnicas Reunidas is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Técnicas Reunidas.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Técnicas Reunidas is a renowned engineering and construction company with a global presence. With its headquarters in Madrid, Spain, the company operates in various countries including Saudi Arabia, United Arab Emirates, and Mexico. Técnicas Reunidas caters to clients from industries like oil and gas, petrochemicals, power generation, and infrastructure development.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Técnicas Reunidas has adopted several effective strategies. Firstly, the company maintains active profiles on major platforms such as LinkedIn, Twitter, and Facebook, allowing them to connect with a wide audience. They regularly share updates about their projects, achievements, and industry insights, providing valuable content to their followers. By engaging with their audience through comments, likes, and shares, Técnicas Reunidas builds a strong online community and boosts brand visibility.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Técnicas Reunidas's Successful Social Media Strategy

Furthermore, Técnicas Reunidas leverages social media to showcase their expertise and innovation. They often share videos and infographics highlighting their projects, technological advancements, and sustainable practices. This not only enhances their credibility but also helps establish them as a thought leader in the industry. By giving followers a behind-the-scenes look at their operations, they effectively demonstrate their capabilities.


While Técnicas Reunidas excels in certain aspects of their social media strategy, there are areas that could be improved. Firstly, the company could benefit from diversifying their content formats. While their current use of visuals and written updates is effective, incorporating more interactive elements such as polls, quizzes, or live videos could enhance user engagement. Additionally, Técnicas Reunidas could explore collaborating with influencers or industry experts to amplify their reach and credibility.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video