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Case Study: Tecan Social Media Strategy

Eager to learn how Tecan is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Tecan.

Continue reading to find out!



Tecan is a global provider of laboratory automation and detection solutions. Headquartered in Switzerland, it operates in over 52 countries worldwide, catering to clients in various industries including biopharmaceuticals, diagnostics, and academia.

Before: The Challenges of Social Media Marketing

When it comes to their social media marketing strategy, Tecan has successfully employed several key tactics. Firstly, they have built a strong online presence by maintaining active profiles on various social media platforms, such as LinkedIn and Twitter. This allows them to engage with their target audience and share valuable content related to their products and solutions.


After: Tecan's Successful Social Media Strategy

Tecan excels at creating and sharing informative and engaging content on social media. They regularly post updates about their latest product releases, industry insights, and customer success stories. By providing valuable information, they establish themselves as thought leaders in the laboratory automation field, increasing brand credibility and gaining the trust of their audience.


Another positive aspect of Tecan's social media strategy is their focus on customer engagement. They actively respond to comments, messages, and inquiries from their followers, ensuring that their audience feels heard and valued. This two-way communication helps build strong relationships with customers and fosters a sense of community around Tecan's brand.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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