Case Study: TE Connectivity Social Media Strategy
Eager to learn how TE Connectivity is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for TE Connectivity.
Continue reading to find out!
Introduction
TE Connectivity is a global technology company that specializes in designing and manufacturing connectivity and sensor solutions for a wide range of industries. With its headquarters in Switzerland, TE Connectivity operates in over 150 countries, catering to clients in sectors such as automotive, aerospace, industrial, and healthcare.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, TE Connectivity demonstrates several commendable practices. Firstly, the company maintains an active presence on various social media platforms including Facebook, LinkedIn, Twitter, and YouTube. This allows them to effectively reach and engage with their target audience, which primarily consists of professionals and businesses. TE Connectivity's social media posts are often informative and industry-focused, providing valuable insights and updates about their products and services.
After: TE Connectivity's Successful Social Media Strategy
Furthermore, TE Connectivity effectively utilizes visual content on their social media channels. They frequently share images, videos, and infographics that visually demonstrate the capabilities and applications of their products. This approach not only attracts attention but also stimulates interest and encourages user interaction.
Conclusion
TE Connectivity also excels in leveraging user-generated content (UGC) to enhance their social media presence. By actively encouraging customers and clients to share their experiences with TE Connectivity's products, the company effectively harnesses the power of word-of-mouth marketing. Sharing UGC on their social media platforms helps build brand credibility and trust, as potential customers can see real-life examples of how TE Connectivity's solutions have positively impacted others.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?
