Case Study: TC Energy Social Media Strategy

Eager to learn how TC Energy is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for TC Energy.

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TC Energy is a multinational energy company headquartered in Calgary, Canada, with operations in several countries including the United States and Mexico. The company primarily focuses on the development and operation of energy infrastructure, serving a wide range of clients including utilities, industrial and commercial customers, and natural gas and crude oil producers.

Before: The Challenges of Social Media Marketing

On social media, TC Energy has effectively utilized various platforms to engage with its audience and promote its brand. It actively shares updates and news related to energy projects, sustainability efforts, and community initiatives. By showcasing its involvement in renewable energy projects and highlighting its commitment to environmental stewardship, TC Energy has successfully positioned itself as a leader in the industry.

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After: TC Energy's Successful Social Media Strategy

One of the strengths of TC Energy's social media marketing strategy is its emphasis on visual content. The company regularly posts visually appealing images and videos that captivate the audience and effectively convey its message. This approach helps TC Energy stand out in a crowded social media landscape and increases engagement with its followers.


Moreover, TC Energy actively interacts with its audience on social media platforms. It promptly responds to comments and messages, demonstrating its commitment to customer service and building strong relationships with its stakeholders. By providing timely and informative responses, TC Energy fosters a sense of trust and transparency with its online community.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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