Case Study: Taylor Morrison Social Media Strategy
Eager to learn how Taylor Morrison is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Taylor Morrison.
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Introduction
Taylor Morrison is a leading national homebuilder and developer, catering to clients in the United States and Canada. With its headquarters in Scottsdale, Arizona, the company has established a strong presence in these countries, providing personalized homes to meet the diverse needs and preferences of its customers.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Taylor Morrison excels in several areas. Firstly, they have a consistent and engaging presence across various platforms, including Facebook, Instagram, Twitter, and LinkedIn. This enables them to effectively reach and connect with their target audience, which primarily consists of homebuyers and those interested in real estate.
After: Taylor Morrison's Successful Social Media Strategy
Secondly, Taylor Morrison effectively utilizes visual content to showcase their homes and communities. Through high-quality photos and videos, they offer a virtual tour and highlight the unique features and craftsmanship of their properties. This not only captivates and informs their audience but also creates a sense of aspiration and desire for their homes.
Conclusion
Furthermore, the company actively engages with their followers and customers by responding to comments, inquiries, and reviews in a timely manner. This level of interaction helps in building trust, fostering positive relationships, and addressing any concerns or questions potential buyers may have.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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