Case Study: Tata Steel Long Products Social Media Strategy

Eager to learn how Tata Steel Long Products is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Tata Steel Long Products.

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Tata Steel Long Products is a renowned steel manufacturing company that operates in several countries, including India, the United Kingdom, and the Netherlands. With its headquarters located in Mumbai, India, the company caters to a wide range of clients in sectors such as construction, infrastructure, automotive, and engineering.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Tata Steel Long Products has made significant strides in effectively engaging and connecting with its audience. The company has established a strong presence on platforms like Twitter, LinkedIn, and YouTube, where it shares informative and engaging content related to its products, industry trends, and sustainability initiatives. By actively participating in conversations and discussions online, Tata Steel Long Products is able to establish itself as a thought leader in the steel industry.

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After: Tata Steel Long Products's Successful Social Media Strategy

One of the commendable aspects of Tata Steel Long Products' social media strategy is its commitment to transparency. The company regularly updates its followers with news about its operations, product launches, and corporate social responsibility activities. This transparent approach helps build trust and credibility among its audience, while also showcasing its commitment to sustainability and ethical practices.


Furthermore, Tata Steel Long Products has leveraged the power of visual storytelling through the use of images and videos on social media. By showcasing its manufacturing processes, infrastructure, and end products, the company is able to provide a behind-the-scenes look into its operations, generating interest and engagement from its followers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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