Case Study: Tata Consultancy Services Social Media Strategy
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Introduction
Intro:
Before: The Challenges of Social Media Marketing
Tata Consultancy Services (TCS), a leading global IT services company, has its headquarters in Mumbai, India. With a presence in more than 45 countries, TCS serves clients across various industries, including finance, healthcare, retail, and manufacturing.
After: Tata Consultancy Services's Successful Social Media Strategy
Good things on social media:
Conclusion
TCS has successfully implemented a robust social media marketing strategy that has garnered significant attention and engagement. They have built a strong online community by consistently sharing valuable content and industry insights. TCS leverages multiple social media platforms, such as LinkedIn, Twitter, and Facebook, to connect with their audience and showcase their expertise. Through thought leadership articles, webinars, and case studies, TCS positions itself as a trusted advisor in the IT industry.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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