📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: TAL Education Group Social Media Strategy

Eager to learn how TAL Education Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for TAL Education Group.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


TAL Education Group is a leading education and technology enterprise based in Beijing, China. Founded in 2003, it has quickly expanded its presence across several countries, including the United States, Canada, Australia, and the United Kingdom. With a primary focus on K-12 education, TAL Education Group caters to students of all ages, aiming to provide high-quality educational services and support.

Before: The Challenges of Social Media Marketing

On social media, TAL Education Group has successfully implemented various strategies to engage with its target audience. Through regular and interactive posts on platforms like Facebook, Instagram, Twitter, and Weibo, the company shares informative content, including study tips, educational resources, and success stories. By adopting a student-centric approach, TAL Education Group creates an inclusive online community that promotes learning and fosters a sense of belonging.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: TAL Education Group's Successful Social Media Strategy

One of the company's strengths lies in its ability to leverage user-generated content and testimonials. By encouraging students and parents to share their experiences and achievements, TAL Education Group showcases the effectiveness of its educational programs and builds trust among potential clients. This approach not only humanizes the brand but also serves as a powerful marketing tool, as positive word-of-mouth spreads organically across social media platforms.


Despite its achievements, TAL Education Group can further enhance its social media marketing strategy. Firstly, by diversifying its content formats, such as incorporating videos, infographics, and podcasts, the company can cater to a wider range of audience preferences and increase engagement. Additionally, fostering two-way communication by promptly responding to user inquiries, comments, and concerns can strengthen the company's relationship with its online community and demonstrate its commitment to customer satisfaction.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video