Case Study: Taiwan Business Bank Social Media Strategy

Eager to learn how Taiwan Business Bank is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Taiwan Business Bank.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Taiwan Business Bank (TBB) is a leading financial institution with headquarters in Taipei, Taiwan. With a strong presence in Taiwan, TBB also operates in several other countries, including the United States, China, Hong Kong, Vietnam, and Singapore. The bank primarily caters to individual customers, small and medium-sized enterprises, and corporate clients.

Before: The Challenges of Social Media Marketing

TBB has made significant strides in utilizing social media platforms to engage with its target audience and enhance its brand presence. Here are some noteworthy aspects of their social media marketing strategy:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Taiwan Business Bank's Successful Social Media Strategy

Firstly, TBB understands the importance of delivering relevant and valuable content to its audience. Through their social media channels, the bank shares informative articles, videos, and infographics on various financial topics. This not only helps their followers stay informed but also positions TBB as a trusted source of financial expertise.


Additionally, TBB actively engages with its audience by responding to comments, inquiries, and feedback promptly. This level of responsiveness fosters a sense of trust and reliability among the bank's followers. Moreover, TBB leverages social media to promote its services, showcasing their competitive interest rates, personalized financial solutions, and cutting-edge online banking features.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video