Case Study: Social Media Strategy

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Introduction is a leading discovery platform that aims to help advertisers worldwide reach and engage with their target audience. With its headquarters in New York City, Taboola operates in multiple countries, including the United States, United Kingdom, Germany, France, and Israel. The company primarily caters to online publishers and brand marketers looking to increase their audience reach and drive traffic to their websites.

Before: The Challenges of Social Media Marketing

In terms of social media marketing strategy, effectively utilizes various platforms to promote its services and engage with its target audience. Firstly, the company makes use of visually appealing and engaging content across its social media channels. This includes eye-catching videos, creative visuals, and informative articles that capture users' attention and encourage them to explore further.

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After:'s Successful Social Media Strategy

Secondly, Taboola actively interacts with its audience through social media. The company regularly responds to comments, questions, and feedback from users, fostering a sense of engagement and two-way communication. This helps build trust and loyalty among its followers, making them feel valued and listened to.


Moreover, Taboola uses social media platforms to showcase success stories and case studies of its clients. By highlighting the positive impact of its services, the company effectively demonstrates its expertise and the value it brings to its clients' businesses. This not only serves as social proof but also attracts potential clients looking for similar results.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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