Case Study: Synthomer Social Media Strategy
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Introduction
Synthomer is a global chemical company that specializes in the production and supply of aqueous polymers. With headquarters in the United Kingdom, Synthomer operates in over 20 countries, including Germany, China, and the United States. The company primarily serves clients in industries such as coatings, construction, textiles, and paper.
Before: The Challenges of Social Media Marketing
On social media, Synthomer has successfully established a strong presence and engages with its audience effectively. By utilizing platforms like Facebook, Twitter, LinkedIn, and YouTube, the company shares valuable content related to its products, applications, and sustainability initiatives. Synthomer's social media strategy focuses on providing informative and educational content that addresses the needs and interests of its target audience.
After: Synthomer's Successful Social Media Strategy
One of the strengths of Synthomer's social media marketing strategy is its emphasis on customer engagement. The company actively interacts with its followers, responding to queries, comments, and messages in a timely and helpful manner. By fostering these conversations, Synthomer not only builds stronger relationships with existing customers but also attracts new ones through positive word-of-mouth and recommendations.
Conclusion
Moreover, Synthomer effectively utilizes visual content, such as videos and infographics, to enhance user experience and communicate complex information in a concise and engaging manner. By incorporating visuals into its social media posts, Synthomer effectively captures the attention of its audience and differentiates itself from competitors.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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